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Designing For the "iPhone" Is a Refreshing Experience

We know the exact screen size/resolution, typeface, we know how the face renders on the screen, the colors, the browser

David Heinemeier Hansson's Blog

We’re working on an iPhone-optimized version of Ta-da List. As I was working on some UI ideas, Ryan and I were talking about some of really cool things about designing for the iPhone. I remarked that I loved the constraints. For example, we know the exact screen size/resolution, we know the exact typeface, we know how the face renders on the screen, we know the colors, we know the browser, etc. Then Ryan nailed it: Designing for the iPhone is like a hybrid of print and web design.


More Stories By David Heinemeier Hansson

David Heinemeier Hansson, a partner in 37signals, has been working with the Net with varying levels of success since 1996 - in the fields of game journalism, marketing, project management, design, and development. In July 2004, he released the framework Rails (also known as Ruby on Rails) and has been managing that as an open-source movement ever since. He is one of the software luminaries on the faculty of SYS-CON's "Real-World AJAX" Seminar, a faculty that also includes the Father of the "term" AJAX, Jesse James Garrett (

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